Our Growing Team

cms_banner

It began with a simple idea during my MBA days in Pune : to craft the finest boots and offer them at the best price in India. Now, Bennetic grace feet in all over India and over 5 to 6 countries. What began as a passion project has blossomed into something remarkable. It’s been a dream realized — and our journey is only beginning

Because we price our products honestly 365 days a year, we can guarantee you’re getting the lowest price available. No gimmicks, no discount tricks. We simply believe that offering customers great products at a great value is the foundation to long-term business success and is the right thing to do.

Responsive Production
All Bennetic are handcrafted in small batches 50/52 weeks per year. By producing in small lots we are able to minimize waste and overhang and churn inventory more quickly. As a result, we don’t have to build the cost of “excess inventory” into our prices, allowing us to pass along those savings to you.

Lean Business Model
Bennetic was originally “bootstrapped” with our limited personal savings, which taught us how to be smart with our money. We keep fixed costs low and do almost everything in-house with a hard-working team who believes in the mission, opting for equity ownership over high salaries.

Long-Term Thinking
While most “business people” tell us our markup is too low, we disagree. We are forgoing short-term profits in exchange for offering our friends, family, and customers a better value. This is something we are very proud of and believe will pay off in the long-term; after all, great products at a great value never go out of style!